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Research papers

The MR revolution to come!

Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.This requires...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Selim Oktar, Nazli Yuksel
September 19, 2004
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Citation

Oktar and Yuksel (2004a, September 19). The MR revolution to come!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mr-revolution-to-come-